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Major League Soccer Ends Season on High Note with Choral Anthem:
by Audiobrain New York- November 15, 2007 The historic branded theme song is the cornerstone of a long-term sound branding initiative, which in addition to the athlete’s procession, consists of a television sound signature, rock versions, promos and future initiatives for other MLS touchpoints. Since the league was launching its unprecedented “Game First” initiatives to elevate and position their soccer brand, the natural progression for the 2007 season was to compose an original anthem. To capture this theme, MLS went to Audiobrain, who already had an existing relationship with MLS, having served as music supervisors for MLS on ESPN2 since 2005, in addition to their significant experience in sound branding. Click on link to see and hear PJ in the studio recording the rock tracks!! www.audiobrain.com/mls.html |
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